Thursday, November 19, 2009

The Scoop: What is IQF Fruit?


At Keva Juice our mission is to always use the freshest, most nutrient rich, flavorful ingredients in our Smoothies. Through much research we decided that for the fruit component of our Smoothies to use both fresh AND IQF Fruit.

IQF stands for Individaully Quick Frozen.

According to the USDA selected fresh fruits and IQF fruits have relatively equivalent nutrient profiles. This conclusion allows that our IQF fruit likely has the same inherent beneficial effects as their fresh counterparts.


The IQF process begins with fruit that is allowed to ripen and reach it’s peak in flavor in the field. It is at this exact point in development that it is frozen. The limited time between when the fruit is picked to when it is ‘Fresh Frozen’ locks in the juicy flavor and nutrients.

IQF Fruit meets our requirements for offering the best quality, flavor and nutrients to our Smoothies.

Stay tuned for "The Scoop" on some of our other quality ingredients!

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